CNBC news and archive

Video: Why Levi's Dominates Denim

Levi Strauss & Co. is considering an IPO in 2019. Levi's patented jeans in 1873 and remains the biggest denim retailer in the U.S. 150 years later. Though it often missed major fashion trends in previous decades, the 2010s have brought Levi's back to popularity. Watch this video to find out how. Source: Youtube, CNBC