Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all communication touchpoints within Originals, Basketball, Partnership and incubation concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key Responsibilities:

Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing
Support the creation of annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications, based on input from global and country commercial needs
Manage the execution of the local category marketing plan, including presentation deck to key wholesale partners for implementation
Manage the creation of the local content in alignment with the key stakeholders (listed in the Key Relationships section) and global Brand Communications obtaining approval if necessary
Align with the Brand Activation team on the PR/Social and media strategy for a campaign execution
Manage the execution of the Marketing Expenses plan per company business strategy
Support local trade meetings by providing appropriate sell-in tools
Support Sales at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
Lead the production and implementation of bespoke alliance and key account campaigns
Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.

KPI’s:

Brand / Category Net Sales
Market share of respective categories
Compliance to marketing expense guidelines
Share of conversation in PR/Social
Share of search
Key campaign sell through %
Agency performance management (annual evaluations)

Knowledge, Skills, and Abilities:

Strong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
Ability to develop and implement local marketing plans following global guidelines
Marketing budget planning and management
Strong presentation skill to internal and external stakeholders
Strong user of MS Office suite of products
Proven project management experience
Strong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
At least 7+ years’ experience in relevant Marketing fields
Proven track record as a leader
Fluent in English / Japanese in native level preferred

Key Relationships:

Country Brand director and Brand Activation teams
Global Brand Communications
Global/Country Business Units
Country Senior Leadership, especially Retail and Wholesale Lead
Country Finance and Legal
External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

adidas Group

Senior Manager Brand Communications BU Originals, Basketball & Partnerships, Brand adidas