Senior Manager Golf BU Brand Marketing

Purpose & Overall Relevance for the Organization

Lead the execution of adidas Golf Japan's brand marketing strategy to drive brand desirability, consumer engagement, and commercial growth.

This role partners closely with the Brand Marketing Director to shape locally relevant strategies and owns the end-to-end execution of integrated marketing programs across all consumer touchpoints. The position serves as a key connector between Japan and Global Golf BU, ensuring strong alignment while maximizing local market impact.

Key Responsibilities:

• Partner with the Brand Marketing Director to develop and implement short- and long-term brand marketing strategies for adidas Golf Japan.
• Own and execute the seasonal brand marketing calendar aligned with business objectives and Global Golf BU priorities.
• Lead integrated marketing campaigns across retail, digital, social, PR, influencer, event, sponsorship, and partner channels.
• Translate global brand direction into locally relevant marketing programs that resonate with Japanese consumers while maintaining brand consistency.
• Identify consumer insights, market trends, and business opportunities to strengthen brand positioning and competitiveness.
• Collaborate closely with Merchandising, Sales, Retail, E-Commerce, Sports Marketing, and Global teams to deliver seamless consumer experiences, managing external agencies, production partners, and vendors to ensure best-in-class execution.
• Build strong relationships with Global Golf BU stakeholders and proactively drive alignment across regional and local functions.
• Manage marketing budgets and resources to maximize effectiveness and business impact.
• Measure campaign performance and derive actionable insights to continuously optimize future initiatives.
• Coach and support team members, fostering collaboration, accountability, and a high-performance culture.

Key Relationships:

Internal

• Golf BU Japan (Merchandising, Sports Marketing, GTM Operations)
• Brand Marketing Japan
• Wholesale, Retail & E-Commerce Teams
• Global Golf BU Brand Marketing
• Creation Center Tokyo
• Finance, Legal & Procurement

External

• Media Agencies
• Creative & Production Agencies
• PR & Influencer Agencies
• Retail / ISC Vendors

Knowledge, Skills and Abilities:

• 8+ years of experience in Brand Marketing, Consumer Marketing, Sports Marketing, or related fields.
• Proven experience leading integrated marketing campaigns for leading consumer brands.
• Strong understanding of the full marketing mix including retail, digital, PR, influencer, events, sponsorship, and content.
• Demonstrated ability to execute marketing strategies and manage complex cross-functional projects.
• Strong stakeholder management and influencing skills across local and global organizations.
• Experience managing agencies, external partners, and marketing budgets.
• Strategic mindset with strong analytical and problem-solving capabilities.
• Passion for sports and golf, with a strong understanding of consumer culture and market trends.
• Strong presentation and communication skills.
• Business-level English and fluent Japanese.
• Bachelor's degree or above.